Singer Bangladesh Limited and Hayes (Bangladesh) Limited, sole distributor of Haier products in Bangladesh and a joint venture partner of Haler Group, China, signed a strategic partnership agreement under which premium products of both brands will be available at Singer Plus, Singer and Hayes and Haier outlets across the country. Singer Chairman and Managing Director Mahbub Jamil and Hayes Chairman TIM Nurun Nabi signed the agreement on behalf of their respective companies at a simple ceremony at Singer corporate office at Gulshan in the city Thursday. Among others, Director and COO Hamim Rahmatullah and Management Committee members of Singer Bangladesh Limited and Hayes Managing Director Shawkat Shamim and other Hayes officials were present on the occasion. This strategic partnership of two world famous brands is aimed at providing a variety of products and price options under one roof to valued customers.
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