Boutique and fashion houses of the city have witnessed 20 per cent hike in sales on an average, by positioning their traditional products on the eve of Pahela Baishakh, a significant event of festivity for the Bengali people.
This year, such boutiques have diversified their products giving a touch of red and white in their ethically rich men's, women's and children's wear.
They are showcasing prod ucts like saree, fatua, shirt, panjabi, shalwar kameez etc. Besides, some boutique-cum-handicraft shops also received good response for gift items, both from individual and corporate clients.
The owners of such fashion boutiques and handicraft outlets claimed that Pahela Baishakh, the opening day of the Bengali calendar, has a universal appeal like major festivals such as Eid and it helped them to get broader market for their products.
During the last few years, they said, demand for sarees went up, but various men's and children's products including fatua, sarees also received good response this year.
Emdad Haque, owner of Banglar Mela said: "It is gradually turning into a trend to make special shopping like dresses, sarees and other gift items to celebrate the ushering of Bangla new year.
He also observed that this year the consumers' budget for this occasion has also increased, and said, the entire clay-made ornament products of his shop was sold out.
Pahela Baishakh usually comes with lots of colourful events like kite festival, Panta Bhat (cooked rice mixed with water) festival, Pittha (homemade traditional cakes) festival and different kinds of fair that induces customers into buying new products for enjoying the festival with their loved ones, he added.