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Emami Ltd launched 'Fair and Handsome,' the first fairness cream for men in the Bangladesh market, at a function in the city recently, said a press release.
In a research conducted on usership of fairness cream, it has been found by the company that more than 25 per cent of fairness cream users are men.
Emami Fair and Handsome is being marketed in Bangladesh by Rigs Marketing, a concern of Rigs Group of Companies.
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